市场营销专业的课程营销信息系统与营销调研
教学内容:营销信息系统的概念。营销信息系统的构成。各个子系统的基本功能。市场营销调研的作用,市场营销调研的内容、种类和要求。营销调研的程序。营销调研技术。营销分析系统。
教学目的与要求:通过本章教学,使市场营销专业在职研究生对营销信息系统和营销调研有一个基本的认识,并理解它们在整个营销活动中的地位。
CP.5 Marketing information system and marketing research
Content:Concept of marketing information system, constitution of marketing information system ,basic function of each sub-system; function of marketing research; content ,types and demand of marketing research; procedure of marketing research; technology of marketing research; marketing analysis system.
The purpose and demand: to make students have a basic knowledge about marketing information system and marketing research and understand their status in whole marketing activity through study.