市场营销学-价格
教学内容:定价的依据:产品价值,成本费用,市场供求。定价目标。
定价方法:成本导向定价法、需求导向定价法、竞争导向定价法。定价策略:心理定价策略、折扣定价策略、差价策略、阶段定价策略、相关产品定价策略。
教学目的与要求:使市场营销学在职研究生学会从营销的角度分析价格问题,掌握订价的方法与策略。
CP.9 Price
Content: Bases for pricing: value of product; cost and fees, supply and demand of market. Pricing target; pricing method: cost-oriented pricing, demand -oriented pricing and competition-oriented pricing, pricing tactics: psychographic pricing strategy, discount pricing strategy, differentiated pricing strategy, stage pricing strategy, related product pricing strategy.
The purpose and demand: to make students analyze price problem from the point of marketing and method and tactics of pricing.