市场营销课程介绍-促销
教学内容:促销组合的概念。四种基本促销方式的特点比较。确定促销目标。制定促销预算的方法。制定促销组合时应考虑的因素。营销管理者制定广告促销方案时需要决策的主要问题。公共关系的特征、特征、策略。营业推广的适用性、基本工具和实践要点。推销队伍的设计,推销队伍的管理,人员推销的基本技术。
教学目的与要求:使市场营销在职研究生了解促销组合的四个主要手段,掌握促销决策方法。
CP.11 Promotion
Content: Concept of promotion mix , comparison of basic four kinds of promotion patterns; determine promotion objectives, method to make promotion budget, factors should be considered when making promotion mix .main problem should be decided when make advertisement promotion scheme for marketing management. Concept, feature and tactics of public; suitability, basic tools and practical point of promotion; design of selling team, management of selling team; basic technology of personal selling.
The purpose and demand: to make students know about main four kinds of promotion, and grasp promotion decision method.