北京工商大学艺术与传媒学院是由原传播与艺术学院、数字内容学院和艺术制作中心组建成立的。下设新闻学系、广告学系、艺术设计系、数字内容系和艺术传媒实践中心,拥有新闻学、广播电视新闻学、广告学、艺术设计学四个专业和展示环境设计、视觉传达设计、产品设计、广告设计、数字技术、数字娱乐、数字管理等七个专业方向。学院新闻学为北京市特色专业,广告学为北京市品牌专业。
北京工商大学艺术与传媒学院拥有新闻学硕士点,涵盖中国新闻史、经济新闻报道、数字产业技术及电视节目策划、广告经营、文化传播与产业发展等五个研究方向,广告策划在职研究生培养新闻领域的高层次专门人才。
学院设有报纸编辑实验室、广播电视实验室、摄影实验室、模型实验室、CAID实验室、陶艺实验室、苹果机房、PC机房和天光画室、基础实验室、三维动画实验室、动作捕捉实验室、动画创作实验室、视频实验室、音频实验室、数字媒体实验室。教学设施齐全,软硬件配套,配置高端,功能先进,覆盖了动画设计制作、数字媒体设计制作、影像节目制作的各个流程,可充分满足实践教学的需要。
学院现有教职工98人,其中专任教师73人。教师中教授7人,副教授19人,讲师39人。教师中具有博士学位的17人,具有硕士学位的43人。学院还聘请一批国内知名学者担任客座教授。学院教师积极开展科研活动,近年来参与和主持完成多项国家项目和部、市级项目;出版学术著作约140部,发表论文700余篇;设计作品和绘画作品多次参加国际和国家级的艺术展会。多项科研成果获得国家级奖励和部、市级奖励。
北京工商大学艺术与传媒学院在职研究生实行开放式办学,注重学生的素质教育和能力培养。邀请学术界和传媒、设计界名流来校讲学,鼓励学生熟悉社会,熟悉媒体和企业。不少学生在较重要的媒体上发表文章和新闻稿件,社会反响良好。学院每年组织学生参加国内国际设计大赛,在美国的“金铅笔奖”(One Show)、台湾的“金犊奖”、中国广告协会的“学院奖”、教育部的“大学生广告艺术大赛”,以及中国艺术院校大学生数码媒体艺术大赛等赛事上,学院学生获得了优秀的成绩。
School of Art & Communication
School of Art & Communication (SAC) was established in November, 2008 on the basis of former School of Communication & Art, Digital Content School and the Center of Digital Arts. It consists of Journalism department, Advertising department, Artistic Design department, Digital Content department and Art & Communication Experiment Center. The school now provides four undergraduate majors --- Journalism, Radio & Television Journalism, Advertising, Artistic Design, and seven bachelor's degree programs direction in--- visual communication design, shown environmental design, product design, advertising design, Digital Entertainment, Digital Technology, and Digital Management. Journalism and advertising is nominated as the distinctive major and brand major respectively by Beijing Municipal Education Commission. Up to September of 2008, the number of students at the school totals 1,846.
The school can also provide master degree in Journalism which involves five research directions, including China journalism history, Economic news report, Technology of Digital Industry, The plan of TV programmes, Advertising management, Culture communication and Industrial development etc. We cultivate high-class talents for journalism.
The practicing environment for students at SAC includes Newspaper Editing laboratory, Radio and Television laboratory, photography laboratory, model laboratory, CAID laboratory, Ceramics laboratory, Apple computer lab, PC laboratory, studio with natural light, Fundamental Lab , three-dimensional animation laboratory, Motion Capture laboratory, Animation Creation laboratory, Video Lab, Audio Lab , These laboratories covered each technical process, which the animation design, the digital media design and production, the film and television program production. They can satisfy all kinds of the practice teaching and scientific research needs.
Up to December of 2008, the school has 98 members in all. Among them, there are 73 full-time teachers, including 7 professors, 19 associate professors and 39 lecturers or instructors. Among teachers, 17 of them own doctor degree, 43 own master degree. In addition, the school has also invited well-known scholars from the circles of academics, media industry, as well as from artistic design fields, to act as visiting professors. The teachers of our school carry out professional studies actively. In recent years, the finished and doing academic research projects have involved many national level projects, provincial and ministerial level projects. More than 140 various academic works and more than 700 papers related these researches have been published.
The school faculty members have won many national, ministerial and city level rewards in recent years.
The school carries out the open style teaching, emphasizes on education for all-around development, and encourages students to combine campus study with social practice. School encourages students to publish press release and participate in academic research. Many undergraduates published predominant papers in national level newspapers and periodicals during the school period.
The school organizes students for all types of contests every year , like U.S.A One Show, Taiwan Times Ad-young, academic award of China Advertising Association, undergraduate advertising artistic contest by ministry of education, Digital Media Arts Competitions among colleges of arts.
Trough those participation, students can understand market demand to some extent. Up to the end of 2008, the students of SAC have gained more than 300 awards at international and national level contests, including 6 gold medals, 6 silver awards, 16 bronze awards.