汕头大学商学院战略管理课程
一、战略管理课程概述Course Description
This course aims to introduce the concepts of strategic management and provide students tools to identify organizational strategies and examine the processes by which firms formulate and implement strategies. Students should be able to develop analytic and decisions making skills to deal with conditions of uncertainty and ambiguity after they learn this course. The particular emphasis is to work with real world cases along with the course material in a way that will make it easier for students to apply the processes of strategy management.
二、课程目标Course Objectives
Specific objectives of this course including:
1. To develop an understanding of the elements of the Strategic Management process, research and theories.
2. To learn how to apply the Strategic Management process to real life business cases, including current world/business news, and develop recommendations to help firms create and sustain competitive advantage.
3. To improve your analysis ability, problem solving and communication skills through on-class discussion and the use of various team and individual assignments.
4. To develop an appreciation for the general manager’s cross-functional perspective of complex problems and the decision making process required to build strategy in organizations.
三、课程要求Course Requirements
Students are expected to have read all assigned readings prior to class so that they will be prepared to participate during the on-class discussion.
Students are required to access individual assignments on the Online Exam System (http://202.192.155.210/exam ) and submit their finished assignments upon deadline.
四、课程教材Course Material
Strategic Management: An Integrated Approach, 7th Edition, Charles W. L. Hill, Gareth R. Jones. 2007, Houghtom Mifflin: Boston; New York
Online Students Material: http://college.cengage.com/business/hill/strategic/7e/student_home.html
Additional readings will be assigned. Refer to teaching powerpoints or Virtual Class Website(虚拟教室系统) for specific articles.
五、汕头大学战略管理课程主题Course Schedule
1、战略领导Strategic leadership Ch1
2、外部分析External analysis Ch2
3、内部分析Internal analysis Ch3
4、职能层战略Functional-level strategy Ch4
5、业务层战略Business-level strategy Ch5
6、业务层战略与产业环境Business-level strategy and industry environment Ch5
7、高技术战略Strategy in high technology industries Ch6
8、全球化背景下的战略Strategy in global environment Ch7
9、公司层战略:水平整合、垂直整合和战略外包Corporate strategy: horizontal integration, vertical integration, and strategic outsourcing Ch8
10、公司层战略:多元化、收购和内部创业Corporate strategy: Diversification, acquisitions, and internal new ventures Ch9
11、企业绩效、公司治理和商业伦理Corporate performance, governance and business ethics Ch10
12、单一产业企业的战略实施Implementation in a single industry Ch11
13、多元化和全球化企业的战略实施Implementation in multi-industries and globalization Ch12
14、战略领导Strategic leadership Ch13
15、小组报告Team presentation I
16、小组报告Team presentation II 在职研究生招生